Sports Marketing Minor
Program Description
In this minor students will learn general marketing knowledge and theories then apply those that are most relevant to the sports and entertainment industry. Students gain practical experience through an internship in sports marketing. Students also have the opportunity to customize their plan of study by selecting four courses from a diverse set of marketing electives.
Requirements
| Code | Title | Hours |
|---|---|---|
| BUSN 231 | Business Communications | 3 |
| BUSN 399 | Internship in | 1-4 |
| KINS 270 | Sports Management | 3 |
| MRKT 281 | Marketing Principles/ Strategy | 3 |
| MRKT 283 | Principles of Selling | 3 |
| MRKT 379 | Sports and Events Marketing | 3 |
| Select 12 credits from the following electives: | 12 | |
| Public Relations | ||
| International Marketing | ||
| Commercial Recreation | ||
| Admin of Recreation Services | ||
| Consumer Behaviors | ||
| Digital Marketing | ||
| Social Media Marketing | ||
| Services Marketing | ||
| Mobile Marketing | ||
| Advertising Theory/Practice | ||
| Retail Management | ||
| Marketing Research | ||
| Marketing Management | ||
| Total Hours | 28-31 | |